B2B technology provider Way, along with AZDS Interactive Group, a digital agency for the luxury hospitality industry, has launched a new digital booking solution for hotels.
This platform is designed to help guests book rooms and experiences in a single transaction, creating a seamless digital reservation journey.
It integrates Way's all-in-one experiential platform with AZDS's hotel & resort RevRaise booking technology, forming RevRaise Experience.
AZDS founder and CEO Adam Deflorian said: “Our design, development, and product teams have done a tremendous job executing the vision to create a single cart experience within our RevRaise hotel booking engine.
“In many other industries you can buy multiple products all at the same time, and it's our belief travellers around the world should be able to do that with their vacations also.”
The new offering embeds the booking experience directly into a hotel's website, aiming to lower traffic loss and enhance the property's brand.
It allows guests to reserve multiple hotels in one transaction, along with experiences tailored to each stop on their journey.
This integration is set to eliminate the need for separate bookings and upselling efforts, streamlining the process for both guests and hotels.
Additionally, the integrated solution offers hotels and resorts the ability to track more guest data, gaining insights into guest behaviour throughout the entire digital funnel.
The all-in-one nature of the new solution also allows properties to offset operational costs and reduce the need for additional third-party platforms.
Way co-founder and CEO Michael Stocker said: “This combined effort with AZDS empowers guests to customise their trip with a simple, all-in-one booking process that leads to a truly experiential stay.
“By enabling hotels and resorts to create the same level of luxury across both digital and physical experiences, they deepen their connection with their guests. This integration is the first of its kind; the only solution bringing rooms and experiences together, providing guests with effortless discovery and booking options precisely when they need them.”
