World of One, a new hotel group, has launched with 22 member properties, aiming to unite independent hotels and resorts under a global platform, reported hotelsmag.com.
The newly established hotel group starts with an initial collection of 22 properties. It offers a range of resources to help these establishments “to enhance their international visibility while maintaining full control of their booking process”.
World of One's portfolio comprises an array of boutique and luxury, classic-style properties situated in various destinations across the world.
The group's approach to marketing and membership is streamlined and focuses on essential elements such as sales and marketing support, brand affiliation, public relations assistance, and a loyalty programme for consumers, to drive sales.
The One Loyalty Program is a mandatory aspect of membership, providing guests with benefits across all properties, regardless of how they book their stay.
Benefits include upgrades that are guaranteed, late checkouts that are subject to availability, and other perks at the individual hotels’ discretion.
Member properties of World of One are categorised into four distinct brands including One Luxury, One Boutique, One Unique, and One Classic.
Each brand caters to different guest preferences, from luxury experiences to unique design features and traditional luxury offerings.
The founding members of World of One span across various locations, with One Luxury including properties such as Hodges Bay Resort & Spa in Antigua and Elika Cave Suites & Spa in Turkey. One Boutique features hotels that include Hotel Le Calette in Italy and The Capital Boutique Hotel in Malta.
One Unique has establishments such as Alberi del Paradiso in Italy and Canareef Resort in the Maldives. Lastly, One Classic is represented by Thirtynine in Greece.
Hotel La Calette chief marketing officer Gaia Micciche said: “We have decided to join World of One because it is a new platform with the potential to enhance the visibility of our hotels while allowing them to maintain their true independence and philosophy.”
Furthermore, World of One has established a partnership with 4 Humanity Charity, set to launch this year.
