US-based hospitality management company Wurzak Hotel Group (WHG) has officially expanded its services to include third-party hotel management with a focus on experiential lifestyle hotels and resorts.

Following investments, the company now provides hotel operations, food and beverage management, revenue management, spa operations, capital budget management, accounting services, human resources and IT services.

Founded in 1990, WHG previously focused on managing hotels only for a select group of owners on the US East Coast.

WHG co-CEO Jake Wurzak explained that the company is “now expanding to other ownership groups while focusing on specific target markets where we have a competitive advantage and that will enable us to generate superior operating performance.”

President Eric Davies added: “This strategic move is founded on enhancing operational efficiency, elevating guest satisfaction and setting new standards of excellence not only for ourselves but the industry.”

WHG's related investment company, DoveHill Capital Management, manages a diverse portfolio with brands such as Hilton and offers acquisition and development capabilities. These include due diligence and business plan development with market and revenue projections, three to five-year pro forma, hotel design and site plan analysis.

The US hotel market saw limited profit growth in 2023 due to rising operating expenses across the board, but a data-driven approach can help hoteliers navigate any fluctuations that 2024 might bring.