dailypoint is a leading data management and customer relationship management (CRM) platform used by individual hotels and larger hospitality businesses.
The platform collects data from all the relevant sources, including property management system (PMS), point-of-sale (POS), websites and Wi-Fi. It creates a central consolidated guest profile using a sophisticated artificial intelligence (AI) process.
Advanced guest data profiles for hotels
dailypoint is a Cloud-based software-as-a-service (SAAS) featuring 16 modules, complemented by the dailypoint Marketplace with more than 160 partners. In addition to measurable marketing, the solution covers the entire customer journey to support all hotel departments.
Based in Munich, Germany, dailypoint sells and supports its platform worldwide, along with distribution partners D-EDGE and XNProtel.
The platform comprises three interconnected areas, notably the dailypoint Data Management Platform, the CRM and E-Marketing Suite, and Loyalty. Across these areas, there are 16 modules, which are:
- Data Laundry
- Booking Manager
- Campaign Manager
- Guest Information System
- Website Connect
- Privacy Dashboard
- Voucher System
- Loyalty Program
- Online Reputation Management
- Profile Engine
- Smart Wireless
- Event Calendar
- Business Intelligence
- Basic Sales
- API / Webservice
Dailypoint 360°’s platform approach allows users to select modules according to their requirements, with the ability to grow the platform with your business over time. It is central to complex hotel operational technology, helping you to profitably leverage control over your data.
Central data management platform for hotels
dailypoint™ 360° is a central data management (CDM) platform with a range of modules that can be tailored to your requirements. The Central Guest Profile is the key element, which is generated automatically for each guest with extensive insights. Deep two-way interfaces and an open application programming interface (API) based on the OpenTravel Alliance (OTA) standard ensure that hotels can leverage data from all areas.
dailypoint 360° works as a centrepiece to help you control your data and provide a more comprehensive overview.
Loyalty programmes for hotel guests
dailypoint allows hoteliers to run their own loyalty programme. The scalable platform can run programmes for small individual hotels, as well as international chains with more than 100 million members.
These programmes allow you to drive direct bookings and push your service on-site with the increased loyalty. Bonus programmes with multiple tiers can be set up, including for big chains and airlines, or exclusive member clubs.
Integrated guest management system
dailypoint is an intelligent integration platform designed for hotels. While integrations can be expensive and slow, our platform ensures that connected systems use data in a meaningful way, as well as General Data Protection Regulation (GDPR) compliant.
We have more than 150 solutions for this. With dailypoint’s open API strategy, it is easy to connect your website, app or other programme for access to the central profile.
Comprehensive data management and analysis
Advancements in technology now allow us to collect vast amounts of data from all phases of the guest journey, which can be valuable if used correctly. However, a lot of businesses are not making the most of this opportunity.
dailypoint ensures that data is stored for easy analysis from a central source. Data can be easily accessed without common limitations to standard closed database systems, including incompatible formats, duplications and contradictions.