Thanks to its ability to conjugate wellness and luxury, Valentino Resort, the famous hotel located in Grottammare on the Adriatic Coast just five minutes from the centre of San Benedetto del Tronto, has proved itself throughout the years as an exclusive benchmark, especially for business customers.
At present the resort offers its guests 35 apartments and four rooms with all mod cons, a private beach, two meeting rooms with 30 and 50 seats, two inner pools and a mini club with children-aimed spaces.
Moreover, the brands Pevonia – main actor in the cosmetics and spa branches – and Lemi – a guarantee of hi-tech equipment for the wellness branch – together with architects Domenico Sfirro and Valter Baldonieri from ‘In and out’ studio, conceived and carried out the wellness centre VSpa inside the Valentino Resort.
This space has been conceived to guarantee a total body and spirit wellness thanks to avant-garde technologies, welcoming surroundings and regenerating atmospheres, which result from an accurate choice of colours, sounds, perfumes and materials.
The PI.CO Wellness consulting firm contributed in a determining manner during two crucial phases: first of all, the analysis and the business strategic planning (the problems and opportunities evaluation allowed the project’s aims to be brought into focus), and secondly, the start-up plan, which guaranteed outstanding income results since the first opening month through viral marketing and co-marketing operations.
A relaxing oasis
This relaxing oasis – 400m² on two floors overlooking the sea – is furnished with the best equipment on the market and is designed in such a way so that the sinuosity of the soft design lines, the diffusion of sounds and colours as well as the transparency of the passages create a perfect harmony between the spaces. Lightweight dividing structures, which can be invisible according to necessity, create a large lounge area, and there are cozy and intimate environments in which to enjoy regenerating treatments.
Customers can arrive at the centre through the main entrance of the resort and immediately access the beauty area and its multifunction cabins; here they can take advantage of the check-up and of various base or high-performance body and face treatments.
Warmer and cosier atmospheres lead to the real core of the centre; here you can find a sauna, a hammam, a Turkish bath, emotional showers and a relaxing area with tea/infusion corner, all elements which answer perfectly to the needs of those who want to allow themselves a wellness week or who choose a ‘Day Spa’ programme.
Moreover, since wellness is also a question of physical fitness, VSpa offers fitness treatments in line with the resort’s policy of exclusivity and the customer’s need orientation.
Water, the element for excellence in which to regenerate, is the protagonist of the wellness programme. Here the most innovative and effective elements of VSpa come into play: the multifunctional cabin Aemotio Spa, designed by Lemi Group, in which chromotherapy, steam bath, infrared rays, wet table, vichy shower and water mattress provide moments of absolute pleasure; the innovative massage table Spa Dream, with its water cushions heated on three different temperatures and its light therapy, for an outstanding relaxing feeling; and the Spa Manicure and Spa Pedicure chair Lemi Pedi Spa, equipped with foot whirlpool bath, with ten plantar and lateral jets for an unmatchable performance.