Lodging Thematic Scorecard 

Our thematic screen ranks companies based on leadership in the 10 themes that matter most to their sector. We identify which companies are likely to succeed in a future filled with multiple disruptive threats. In the lodging sector, the most disruptive themes include COVID-19, ESG, and big data, alongside artificial intelligence, virtual and augmented reality, cybersecurity, and Internet of Things. Lodging companies that invest in the right themes will be successful. Those that miss the critical themes are more likely to end up as failures. GlobalData’s thematic research ecosystem has a proven track record of identifying the important themes early, enabling you to make the right investments ahead of the competition to secure that all-important competitive advantage.