Revenue Management Software: 2020 Buyer’s Guide

Revenue management software is designed to automate the use of analytics to determine hotel room prices to optimise revenue and profitability.

The primary goal is to sell the right product to the right customer at the right time for the right price on the right channel. Revenue management software ingests historical and market data, combines this with forward-looking demand signals and recommends a rate for each segment and room type at your hotel, specific for each channel on which you are selling.

Recently, modern software has moved from on-premise to Cloud-based applications that are delivered as Software-as-a-Service, meaning multiple users can log in to the applications from anywhere they have an internet connection.